"Affiliate marketing" has revolutionised the way e-commerce companies (merchants) operate on the net. Essentially affiliate marketing is "pay for results" marketing. E-commerce companies (merchants) invite websites (affiliates) to partner with them by providing links, such as banners that are placed within the affiliate's website.

When traffic comes to the merchant site and buys a product or registers for any services, the e-commerce company (merchant) pays a commission to the website (affiliate) that originated the customer.

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