In Fortune, each player makes money by buying plants, fuel and computers with which to produce goods. Such goods are distributed by one of a number of distributors, depending on how much you are selling. Players may also make money by becoming major shareholders in any of the distribution or service firms around the board. Special dice are used for takeovers. Players may also buy insurance, consultancy and advertisement to insure against any loss, improve their sales or assist their business's effectiveness.

The winner is decided by predetermined conditions; either playing for a set time or reaching a monetary target.